Liam Pullara
Liam Pullara
Liam Pullara
About
About
About
Hi, I’m Liam, an independent designer who cares about making beautiful things that help people. Based in Belgium, I focus on brand identities.
Hi, I’m Liam, an independent designer who cares about making beautiful things that help people. Based in Belgium, I focus on brand identities.
Hi, I’m Liam, an independent designer who cares about making beautiful things that help people. Based in Belgium, I focus on brand identities.
Projects
Projects
Projects
Process
Process
A simple process from your vision to the final design.
A simple process from your vision to the final design.
1
Discovery
Before designing anything, I start by understanding your brand in depth: its story, its objectives, its audience, its market and its positioning. Through a strategic questionnaire and a clarity call, we define the foundations together: values, differentiation, tone of voice and strategic direction.
This stage ensures that every design decision is thoughtful and aligned with your business.
Before designing anything, I start by understanding your brand in depth: its story, its objectives, its audience, its market and its positioning.
Through a strategic questionnaire and a clarity call, we define the foundations together: values, differentiation, tone of voice and strategic direction.
This stage ensures that every design decision is thoughtful and aligned with your business.
2
Direction
Once the brand foundations are clarified, I translate them visually through a creative direction. This includes moodboards, visual research and style exploration to define the look and feel and the universe of your brand.
Together, we validate a creative path before moving into design.
This stage guarantees consistency, continuity and a clear visual identity aligned with your strategy.
Once the brand foundations are clarified, I translate them visually through a creative direction. This includes moodboards, visual research and style exploration to define the look and feel and the universe of your brand.
Together, we validate a creative path before moving into design.
This stage guarantees consistency, continuity and a clear visual identity aligned with your strategy.
3
Design
Based on the approved direction, I design the complete identity of your brand: logos, color palette, typography, layout rules and graphic elements.
I also create visual applications so you can see your brand in real-life situations.
You receive all deliverables along with a brand guide ensuring clarity and consistency across all platforms.
Based on the approved direction, I design the complete identity of your brand: logos, color palette, typography, layout rules and graphic elements.
I also create visual applications so you can see your brand in real-life situations.
You receive all deliverables along with a brand guide ensuring clarity and consistency across all platforms.
Services
Whether I am working on a branding project with a limited scope or delivering a complete solution, my services cover everything from analysis to the vision of your desired future.
A
Analysis
Brand Audit
Comprehensive evaluation of your brand’s current positioning and performance.
Brand Audit
Comprehensive evaluation of your brand’s current positioning and performance.
Brand & Design Benchmark
Comparative analysis of brand and design standards within the industry.
Brand & Design Benchmark
Comparative analysis of brand and design standards within the industry.
B
Brand Strategy
Brand Narrative
Crafting a compelling story that encapsulates your brand’s essence.
Brand Narrative
Crafting a compelling story that encapsulates your brand’s essence.
Brand Architecture
Structuring your brand’s portfolio for clarity and strategic alignment.
Brand Architecture
Structuring your brand’s portfolio for clarity and strategic alignment.
Brand Voice
Defining the tone and personality of your brand’s verbal communication.
Brand Voice
Defining the tone and personality of your brand’s verbal communication.
C
Concept
Brand Concept
Defining the central idea that guides all brand decisions.
Brand Concept
Defining the central idea that guides all brand decisions.
Creative Rationale
Clarifying why specific creative directions make sense for the brand.
Creative Rationale
Clarifying why specific creative directions make sense for the brand.
Concept Alignment
Ensuring consistency between strategy and future visual expression.
Concept Alignment
Ensuring consistency between strategy and future visual expression.
D
Design
Naming & Tagline
Creating memorable and impactful brand names and taglines.
Naming & Tagline
Creating memorable and impactful brand names and taglines.
Brand Identity & Brand Core
Developing the core of your brand with key elements such as name, logo, symbol, core typography or brand colour palette.
Brand Identity & Brand Core
Developing the core of your brand with key elements such as name, logo, symbol, core typography or brand colour palette.
Brand Behaviour
Developing the visual system or elements that will express your brand essence.
Brand Behaviour
Developing the visual system or elements that will express your brand essence.
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Projects Completed
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Years of experience
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Visual Identities created
transforming
transforming
transforming
VISIONS
BRANDS
VISIONS
BRANDS
VISIONS
BRANDS
Services
Services
Whether I am working on a branding project with a limited scope or delivering a complete solution, my services cover everything from analysis to the vision of your desired future.
Services
Whether I am working on a branding project with a limited scope or delivering a complete solution, my services cover everything from analysis to the vision of your desired future.
A
A
Analysis
Analysis
Brand Audit
Comprehensive evaluation of your brand’s current positioning and performance.
Brand & Design Benchmark
Comparative analysis of brand and design standards within the industry.
Brand Audit
Comprehensive evaluation of your brand’s current positioning and performance.
Brand Audit
Comprehensive evaluation of your brand’s current positioning and performance.
Brand & Design Benchmark
Comparative analysis of brand and design standards within the industry.
Brand & Design Benchmark
Comparative analysis of brand and design standards within the industry.
B
Brand Strategy
Brand Narrative
Crafting a compelling story that encapsulates your brand’s essence.
Brand Narrative
Crafting a compelling story that encapsulates your brand’s essence.
Brand Architecture
Structuring your brand’s portfolio for clarity and strategic alignment.
Brand Architecture
Structuring your brand’s portfolio for clarity and strategic alignment.
Brand Voice
Defining the tone and personality of your brand’s verbal communication.
Brand Voice
Defining the tone and personality of your brand’s verbal communication.
C
Concept
Brand Concept
Defining the central idea that guides all brand decisions.
Brand Concept
Defining the central idea that guides all brand decisions.
Creative Rationale
Clarifying why specific creative directions make sense for the brand.
Creative Rationale
Clarifying why specific creative directions make sense for the brand.
Concept Alignment
Ensuring consistency between strategy and future visual expression.
Concept Alignment
Ensuring consistency between strategy and future visual expression.
D
Design
Naming & Tagline
Creating memorable and impactful brand names and taglines.
Naming & Tagline
Creating memorable and impactful brand names and taglines.
Brand Identity & Brand Core
Developing the core of your brand with key elements such as name, logo, symbol, core typography or brand colour palette.
Brand Identity & Brand Core
Developing the core of your brand with key elements such as name, logo, symbol, core typography or brand colour palette.
Brand Behaviour
Developing the visual system or elements that will express your brand essence.
Brand Behaviour
Developing the visual system or elements that will express your brand essence.
B
Brand Strategy
Brand Narrative
Crafting a compelling story that encapsulates your brand’s essence.
Brand Architecture
Structuring your brand’s portfolio for clarity and strategic alignment.
Brand Voice
Defining the tone and personality of your brand’s verbal communication.
C
Concept
Brand Concept
Defining the central idea that guides all brand decisions.
Creative Rationale
Clarifying why specific creative directions make sense for the brand.
Concept Alignment
Ensuring consistency between strategy and future visual expression.
D
Design
Naming & Tagline
Creating memorable and impactful brand names and taglines.
Brand Identity & Brand Core
Developing the core of your brand with key elements such as name, logo, symbol, core typography or brand colour palette.
Brand Behaviour
Developing the visual system or elements that will express your brand essence.
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0+
0+
0+
Projects Completed
0+
0+
0+
0+
Years of experience
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0+
0+
0+
Brand Identities created
Questions? Probably.
I've got some answers.
Questions? Probably.
I've got some answers.
Simply contact me through my contact form or by email, and we will discuss your project, your goals and the next steps to bring your vision to life.
The kind that are kind. I work with solo founders, bold startups, and grown-up companies. If you’ve got a project that gets you excited and want to inject it with some seriously juicy design — hey, I’m all ears. Let’s see how we can level things up together.
We communicate through Email, Zoom, WhatsApp, and Notion to ensure smooth collaboration and clear tracking of progress.
On average, a brand identity takes between 3 and 6 weeks.
If the initial concept does not meet your expectations, we will discuss your feedback in detail in order to refine the design accordingly. Your satisfaction remains a priority throughout the process.
Absolutely. You are free to use the design across different platforms and mediums.
Payment is made in two steps: 50% at the start and 50% before the final delivery of all deliverables.
Yes, I remain available to help you with anything you may need after delivery.
Simply contact me through my contact form or by email, and we will discuss your project, your goals and the next steps to bring your vision to life.
The kind that are kind. I work with solo founders, bold startups, and grown-up companies. If you’ve got a project that gets you excited and want to inject it with some seriously juicy design — hey, I’m all ears. Let’s see how we can level things up together.
We communicate through Email, Zoom, WhatsApp, and Notion to ensure smooth collaboration and clear tracking of progress.
On average, a brand identity takes between 3 and 6 weeks.
If the initial concept does not meet your expectations, we will discuss your feedback in detail in order to refine the design accordingly. Your satisfaction remains a priority throughout the process.
Absolutely. You are free to use the design across different platforms and mediums.
Payment is made in two steps: 50% at the start and 50% before the final delivery of all deliverables.
Yes, I remain available to help you with anything you may need after delivery.
Simply contact me through my contact form or by email, and we will discuss your project, your goals and the next steps to bring your vision to life.
The kind that are kind. I work with solo founders, bold startups, and grown-up companies. If you’ve got a project that gets you excited and want to inject it with some seriously juicy design — hey, I’m all ears. Let’s see how we can level things up together.
We communicate through Email, Zoom, WhatsApp, and Notion to ensure smooth collaboration and clear tracking of progress.
On average, a brand identity takes between 3 and 6 weeks.
If the initial concept does not meet your expectations, we will discuss your feedback in detail in order to refine the design accordingly. Your satisfaction remains a priority throughout the process.
Absolutely. You are free to use the design across different platforms and mediums.
Payment is made in two steps: 50% at the start and 50% before the final delivery of all deliverables.
Yes, I remain available to help you with anything you may need after delivery.