About
About
About
Hi, I’m Liam, an independent designer who cares about making beautiful things that help people. Based in Belgium, I create logos, visual identities, and brand identities.
Hi, I’m Liam, an independent designer who cares about making beautiful things that help people. Based in Belgium, I create logos, visual identities, and brand identities.
Hi, I’m Liam, an independent designer who cares about making beautiful things that help people. Based in Belgium, I create logos, visual identities, and brand identities.
Work
Work
Work
Process
Process
A simple process from your vision to the final design.
A simple process from your vision to the final design.
1
Discovery
Before designing anything, I start by understanding your brand in depth: its story, its objectives, its audience, its market and its positioning. Through a strategic questionnaire and a clarity call, we define the foundations together: values, differentiation, tone of voice and strategic direction.
This stage ensures that every design decision is thoughtful and aligned with your business.
Before designing anything, I start by understanding your brand in depth: its story, its objectives, its audience, its market and its positioning.
Through a strategic questionnaire and a clarity call, we define the foundations together: values, differentiation, tone of voice and strategic direction.
This stage ensures that every design decision is thoughtful and aligned with your business.
2
Direction
Once the brand foundations are clarified, I translate them visually through a creative direction. This includes moodboards, visual research and style exploration to define the look and feel and the universe of your brand.
Together, we validate a creative path before moving into design.
This stage guarantees consistency, continuity and a clear visual identity aligned with your strategy.
Once the brand foundations are clarified, I translate them visually through a creative direction. This includes moodboards, visual research and style exploration to define the look and feel and the universe of your brand.
Together, we validate a creative path before moving into design.
This stage guarantees consistency, continuity and a clear visual identity aligned with your strategy.
3
Design
Based on the approved direction, I design the complete identity of your brand: logos, color palette, typography, layout rules and graphic elements.
I also create visual applications so you can see your brand in real-life situations.
You receive all deliverables along with a brand guide ensuring clarity and consistency across all platforms.
Based on the approved direction, I design the complete identity of your brand: logos, color palette, typography, layout rules and graphic elements.
I also create visual applications so you can see your brand in real-life situations.
You receive all deliverables along with a brand guide ensuring clarity and consistency across all platforms.
Services
From strategy to execution, I support each brand with a creative and strategic approach designed to reveal its identity.
Logo Design
I transform your vision into a symbol that embodies your entire identity. Behind every logo, there’s an intention: translating your values into a coherent and instantly recognizable design.
I transform your vision into a symbol that embodies your entire identity. Behind every logo, there’s an intention: translating your values into a coherent and instantly recognizable design.
01
Visual Identity
A visual identity is not limited to a logo: it tells a story.
It expresses your values through precise choices : typography, color palette, composition. It defines the look and feel of the brand across contexts. Every detail counts.
A visual identity is not limited to a logo: it tells a story.
It expresses your values through precise choices: typography, color palette, composition. It defines the look and feel of the brand across contexts. Every detail counts.
02
Brand Identity
Before creating the visuals, I build the meaning: mission, positioning, personality. We first shape the message, then we shape the visual form.
Design is not here to look pretty, but to make sense.
Before creating the visuals, I build the meaning: mission, positioning, personality. We first shape the message, then we shape the visual form.
Design is not here to look pretty, but to make sense.
03
Services
From strategy to execution, I support each brand with a creative and strategic approach designed to reveal its identity.
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Projects Completed
Projects Completed
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Years of experience
Years of experience
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Visual Identities created
Visual Identities created
Questions? Probably.
I've got some answers.
Questions? Probably.
I've got some answers.
Simply contact me through my contact form or by email, and we will discuss your project, your goals and the next steps to bring your vision to life.
The kind that are kind. I work with solo founders, bold startups, and grown-up companies. If you’ve got a project that gets you excited and want to inject it with some seriously juicy design — hey, I’m all ears. Let’s see how we can level things up together.
We communicate through email, Zoom and Notion to ensure smooth collaboration and clear tracking of progress.
It depends on the scope. On average, a logo takes between 1 and 2 weeks, a visual identity takes between 2 and 4 weeks, and a brand identity takes between 3 and 6 weeks.
If the initial concept does not meet your expectations, we will discuss your feedback in detail in order to refine the design accordingly. Your satisfaction remains a priority throughout the process.
Absolutely. You are free to use the design across different platforms and mediums.
Payment is made in two steps: 50% at the start and 50% before the final delivery of all deliverables.
Yes, I remain available to help you with anything you may need after delivery.
Simply contact me through my contact form or by email, and we will discuss your project, your goals and the next steps to bring your vision to life.
The kind that are kind. I work with solo founders, bold startups, and grown-up companies. If you’ve got a project that gets you excited and want to inject it with some seriously juicy design — hey, I’m all ears. Let’s see how we can level things up together.
We communicate through email, Zoom and Notion to ensure smooth collaboration and clear tracking of progress.
It depends on the scope. On average, a logo takes between 1 and 2 weeks, a visual identity takes between 2 and 4 weeks, and a brand identity takes between 3 and 6 weeks.
If the initial concept does not meet your expectations, we will discuss your feedback in detail in order to refine the design accordingly. Your satisfaction remains a priority throughout the process.
Absolutely. You are free to use the design across different platforms and mediums.
Payment is made in two steps: 50% at the start and 50% before the final delivery of all deliverables.
Yes, I remain available to help you with anything you may need after delivery.
Simply contact me through my contact form or by email, and we will discuss your project, your goals and the next steps to bring your vision to life.
The kind that are kind. I work with solo founders, bold startups, and grown-up companies. If you’ve got a project that gets you excited and want to inject it with some seriously juicy design — hey, I’m all ears. Let’s see how we can level things up together.
We communicate through email, Zoom and Notion to ensure smooth collaboration and clear tracking of progress.
It depends on the scope. On average, a logo takes between 1 and 2 weeks, a visual identity takes between 2 and 4 weeks, and a brand identity takes between 3 and 6 weeks.
If the initial concept does not meet your expectations, we will discuss your feedback in detail in order to refine the design accordingly. Your satisfaction remains a priority throughout the process.
Absolutely. You are free to use the design across different platforms and mediums.
Payment is made in two steps: 50% at the start and 50% before the final delivery of all deliverables.
Yes, I remain available to help you with anything you may need after delivery.
They trusted me
They trusted me
They trusted me
I work closely with my clients to bring clarity to their brand and express their vision through meaningful design. Each project is a true partnership based on trust, communication and full creative involvement.
I work closely with my clients to bring clarity to their brand and express their vision through meaningful design. Each project is a true partnership based on trust, communication and full creative involvement.
I work closely with my clients to bring clarity to their brand and express their vision through meaningful design. Each project is a true partnership based on trust, communication and full creative involvement.
